Problem
The member app had low adoption (under 1,000 users) and a 2.2-star rating across the App Store and Play Store. [TBD: what members were unhappy about.]
Approach
- Managed the development team: 1-on-1s, performance reviews, and hiring.
- Partnered with Legal/Compliance on regulatory requirements, Sales/Operations on launch training, Marketing on visibility, and Customer Support on the member experience.
- Supported two connected toothbrushes: a standard brush that synced over Bluetooth Low Energy (BLE), and a newer premium Wi-Fi brush that used MQTT via AWS IoT Core. Both fed datasets with high transaction volume. [TBD: what the app did with brushing data.]
- [TBD: the key product or quality changes behind the rating turnaround.]
- [TBD: confirm the app was built in React Native.]
Outcome
- Store rating went from 2.2 to 4.7 stars during my tenure.
- Adoption grew from under 1,000 users to over 40,000 MAU within 2 years.